Dr Banerjee explains the benefits of Dentuvo Digital Dentures
Dr Prasanta K. Banerjee has been using our Dentuvo Digital Dentures since launch last year, in this interview he explains how Dentuvo has helped with his clinic’s workflow.
2023 saw a big focus on our RISIO orthodontic solutions with the addition of RISIO Clear Aligners to our existing Whitening and Retainer products. At the beginning of the year, we also welcomed a team of new Business Development Managers to really grow awareness of RISIO within the industry and share the extensive knowledge and product quality that intrinsically lies within the ALS Dental Group with Dentists across the UK and Ireland.
With our branding already in place we expanded it to include Clear Aligners, developing materials for Dentists and Patients, respectively. Our marketing campaign began with a lifestyle photoshoot with carefully selected models to represent the RISIO brand. The look and feel of the brand we wanted to capture in the photography was modern, active, accessible, and fun.
Following the photoshoot, we developed an integrated multichannel campaign around the key messages based on our RISIO USPs:
Our plan then leveraged every channel to raise awareness of the brand, create interest and generate dentist engagement with the RISIO product range and to support our Business Development Managers with the work they were doing face to face with Dentists and Practices.
By: Jasmine Wong
Published: 23rd January 2024
We developed a series of print advertisements to feature in prominent industry magazines, such as the Dentistry magazine and Irish Dentistry designing captivating ads that highlight the innovation and quality behind RISIO’s aligners, whitening kits, and retainers.
Our team created engaging content and crafted organic posts and paid adverts to highlight the brilliance of RISIO’s aligners, whitening kits, and retainers. We are constantly reviewing and optimising our paid ads to ensure they resonate with audiences.
We covered all channels and post out to our wide audience in our ALS Laboratory network.
Welcome to check our social media channels out:
Our targeted email campaigns are tailored specifically for dental practices and dentists in the UK and Ireland, aiming to establish meaningful connections and share the benefits of RISIO’s orthodontic solutions. The messaging co-ordinates with the rest of the campaigns using the campaigns lead strapline “Straight, White Smiles that last”.
For Dentists who want to promote RISIO in their practice we provide the full suite of support. This includes:
Dr Prasanta K. Banerjee has been using our Dentuvo Digital Dentures since launch last year, in this interview he explains how Dentuvo has helped with his clinic’s workflow.
ALS is pleased to announce that Design and Smile joined ALS group. Design and Smile are based in Darwen, Lancashire. They are a full-service dental laboratory established in 2010 by Debbie Bogle and Sarah Monaghan.
ALS Dental welcomes Fident Implant Dental Laboratory to the ALS team. It was founded by Fariad Salah and is based on Edgeware, Northwest London. Fident have a special interest in complex implant cases and are well renowned for their work in this area.