RISIO lifestyle photoshoot
With our branding already in place we expanded it to include Clear Aligners, developing materials for Dentists and Patients, respectively. Our marketing campaign began with a lifestyle photoshoot with carefully selected models to represent the RISIO brand. The look and feel of the brand we wanted to capture in the photography was modern, active, accessible, and fun.
Following the photoshoot, we developed an integrated multichannel campaign around the key messages based on our RISIO USPs:
- Speed of service
- UK manufacturing & distribution
- Local Customer Service
- Quality of product
Our plan then leveraged every channel to raise awareness of the brand, create interest and generate dentist engagement with the RISIO product range and to support our Business Development Managers with the work they were doing face to face with Dentists and Practices.