It was with great excitement that ALS prepared for the Dentistry Show this year.  Taking a new brand to a the countries biggest dentistry exhibition was challenging as well as exciting.

The results couldn’t have been better.  Our stand looked chic with our brand colours and stand design giving a wow factor making us stand out.  We purposefully created a relaxed and welcoming atmosphere to encourage delegates to visit us and stay to talk.  Our stand became a hub for attendees including dentists, technicians and other labs, to come and meet the team and find out about ALS.

RISIO played an important part.  We decided to showcase the product range as well as run a promotion for a complementary whitening kit which would feature across social media with live posting from delegates of our products.  The campaign worked really well with a constant flow of interest in RISIO and delegates and our team constantly posting to Facebook and Instagram.





For more information contact:  Karen Bailey – ALS Head of Brand & Marketing

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