Welcoming Axiom, Roots, and Premier to the ALS Dental Group!
We’re thrilled to welcome three fantastic dental laboratories to the ALS Dental Group, further strengthening our growing dental network across the UK.
2023 saw a big focus on our RISIO orthodontic solutions with the addition of RISIO Clear Aligners to our existing Whitening and Retainer products. At the beginning of the year, we also welcomed a team of new Business Development Managers to really grow awareness of RISIO within the industry and share the extensive knowledge and product quality that intrinsically lies within the ALS Dental Group with Dentists across the UK and Ireland.
RISIO lifestyle photoshoot
With our branding already in place we expanded it to include Clear Aligners, developing materials for Dentists and Patients, respectively. Our marketing campaign began with a lifestyle photoshoot with carefully selected models to represent the RISIO brand. The look and feel of the brand we wanted to capture in the photography was modern, active, accessible, and fun.
Following the photoshoot, we developed an integrated multichannel campaign around the key messages based on our RISIO USPs:
- Speed of service
- UK manufacturing & distribution
- Local Customer Service
- Quality of product
Our plan then leveraged every channel to raise awareness of the brand, create interest and generate dentist engagement with the RISIO product range and to support our Business Development Managers with the work they were doing face to face with Dentists and Practices.
Unlocking Smiles in Print: RISIO's Presence with Industry Publishers
We developed a series of print advertisements to feature in prominent industry magazines, such as the Dentistry magazine and Irish Dentistry designing captivating ads that highlight the innovation and quality behind RISIO’s aligners, whitening kits, and retainers.
Risio Social Media Campaign
Our team created engaging content and crafted organic posts and paid adverts to highlight the brilliance of RISIO’s aligners, whitening kits, and retainers. We are constantly reviewing and optimising our paid ads to ensure they resonate with audiences.
We covered all channels and post out to our wide audience in our ALS Laboratory network.
Welcome to check our social media channels out:
Connecting Smiles: RISIO's Email Campaigns
Our targeted email campaigns are tailored specifically for dental practices and dentists in the UK and Ireland, aiming to establish meaningful connections and share the benefits of RISIO’s orthodontic solutions. The messaging co-ordinates with the rest of the campaigns using the campaigns lead strapline “Straight, White Smiles that last”.
Dentists' packs and social media
For Dentists who want to promote RISIO in their practice we provide the full suite of support. This includes:
- Print Brochures
- Posters
- Pull up Banners
- RISIO gifts for patients
- Social media content
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